At CENTEL, we recognize that strong corporate governance is fundamental to ethical business practices, stakeholder trust, and long-term sustainable growth across all ESG dimensions. We believe that effective Integrated Governance, Risk Management, and Compliance enables the organization to achieve its strategic objectives with principled performance while driving value creation, value protection, and continuous enhancement.
We are committed to maintaining the highest standards of governance through comprehensive policies, regular reviews, and strict adherence to our Code of Conduct. Our Board of Directors, executives, and employees are expected to uphold these principles in all aspects of business operations.
CENTEL also promotes transparency, accountability, and responsible business practices throughout our value chain by actively communicating our governance standards and expectations to business partners, suppliers, and stakeholders.
CENTEL is committed to strict compliance with the regulations set forth by the Securities and Exchange Commission, in alignment with the assessment criteria of the Corporate Governance Survey of Thai Listed Companies, ASEAN Corporate Governance Scorecard (ACGS), United Nations Global Compact (UNGC). These efforts aim to elevate governance standards to meet international best practices.
We operates our business based on the principles of good corporate governance, placing strong emphasis on ethics, fairness, and integrity. This includes a firm stance against corruption and bribery. The company also actively promotes board diversity and continuously improves the composition of the Board of Directors to ensure inclusive representation and effective governance.
With a solid foundation of good governance to uphold and protect stakeholder rights, CENTEL conducts an annual review and update of its Code of Conduct. These updates reflect evolving circumstances and changes in the social context to ensure the company continues to create long-term value while generating positive impacts for stakeholders, society, and the environment.
CENTEL’s Risk Management Policy aligns with good governance practices and the COSO ERM 2017 framework. Risk management is embedded in our strategic planning and daily operations to proactively identify, assess, and mitigate risks, while integrating sustainability principles to enhance resilience and long-term value.
Our Board has established the Risk Management, Corporate Governance, and Sustainability Committee to oversee enterprise-wide risks, ensuring they remain at acceptable levels. Furthermore, the Internal Audit function is assigned to audit the Risk Management Process every two years. Risk assessments cover six key areas: Strategic, Financial, Operational, Compliance, ESG, and Emerging Risks—Navigating between minimizing risks and seizing business opportunities.
CENTEL places strong emphasis on internal auditing as a key mechanism for promoting transparency, reliability, and sustainability in business operations—core principles of Good Corporate Governance.
The Internal Audit Unit operates independently to ensure objectivity and effectiveness in all evaluations, in alignment with internationally recognized internal auditing standards. Our personnel hold professional certifications, including Certified Internal Auditor (CIA) and Certified Professional Internal Auditor–Thailand (CPIAT), reflecting our commitment to professional excellence and continuous development.
In support of continuous improvement in governance and accountability, CENTEL is currently conducting internal readiness assessments to strengthen processes and ensure preparedness for an external quality assessment planned by 2030.
CENTEL is committed to establishing a robust system for cybersecurity and personal data protection. We have implemented policies such as the Data Privacy Protection Policy and IT Infrastructure to ensure our business practices align with principles of good governance. Under the leadership of the Chief Technology Officer, our dedicated working group such as Secured Infrastructure & Operation Management function, IT Governance, Risk and Compliance Management function have integrated mechanisms and systems to prevent cyber threats while continuously enhancing the confidentiality and integrity of information in line with international standards (ISO/IEC 27001:2022).
We also foster a culture of security awareness across all levels of the organization through knowledge sharing, annual training, and cyber awareness programs. These initiatives are essential in equipping our employees with the knowledge and vigilance needed to identify and mitigate cyber risks effectively.
Customers are a key stakeholder and a material aspect of our business success, with their satisfaction directly impacting our growth. Therefore, CENTEL conducts regular customer satisfaction evaluations across all brands and places strong emphasis on an effective customer complaint management system to promptly respond to customer needs and drive continuous improvement.
To maintain and enhance customer satisfaction, we continuously develops and introduces innovation and technology across our products and services to create seamless customer experiences and strengthen customer relationship management capabilities.
We are committed to ensuring that our service quality consistently meets brand standards, including safety and sustainability requirements. Regular internal brand audits are conducted to uphold the quality and consistency of our products and services across all operations.
In addition, our employees receive ongoing training in inclusive Service Excellence to ensure exceptional service delivery that reflects diversity, accessibility, and customer-centric values.
CENTEL recognizes the importance of health and nutrition as complex and multidimensional issues that directly impact consumer well-being and quality of life. We are committed to offering high-quality, safe, and nutritious food products that meet the needs of consumers across different age groups and health conditions, including children, older persons, health-conscious individuals, and other vulnerable groups.
In addition, the Company promotes awareness of preventive healthcare and non-communicable diseases (NCDs), encouraging healthier lifestyle choices and contributing to the overall well-being of society.
With rising expectations for traceability, transparency, ethics, social responsibility, and environmental performance in supply chains, CENTEL is committed to building a sustainable and efficient supply chain that supports a seamless transition within our business operations.
We places strong importance on collaborating closely with suppliers to manage risks across complex supply chains and promote responsible business practices. We engage regularly with business partners through our Code of Conduct for Business Partners and Suppliers, Letters to Business Partners and Suppliers, annual supplier meetings, supplier ESG assessment programs covering labor practices, human rights, occupational health and safety, business ethics, and environmental management.
We have integrated supplier assessment principles aligned with internationally recognized frameworks, including the Global Sustainable Tourism Council, into our procurement practices. In addition, CENTEL supports supplier capability building and knowledge sharing to strengthen resilience, meet evolving customer expectations, and enhance long-term sustainable value creation.