CRG drives the organization under four core strategic pillars: GROW, DRIVE, BUILD, and SUSTAIN. It focuses on leveraging growth from high-potential core brands (GROW), while continuously developing product and menu innovation through the “Delicious Lab” team to address diverse and rapidly evolving consumer behaviors. Together, CRG enhances operational efficiency (DRIVE) through prudent management of costs, capital expenditure, and cash flow, as well as the application of technology to elevate operational and service standards.

One of the key achievements in 2025 was the strong growth of “Ootoya” brand, with sales surpassing 1,000 million Baht, reflecting consumer confidence in the brand’s quality and development direction. CRG continued to elevate the dining experience through the “Ootoya Tokusen” concept, while strengthening its portfolio with the launch of “Ootoya Oki,” the first Oozuwai Kani Shabu restaurant in Thailand, to expand into the premium Japanese food segment and drive sustainable growth.

Meanwhile, CRG continued to emphasize strengthening its portfolio and driving long-term growth (BUILD) through the expansion of strategic partnerships with business partners. In 2025, CRG entered into a joint investment with Miracle Planet Co., Ltd. to develop and expand the “Lucky Suki” and “Lucky BBQ” brands, which represent high-growth potential business segments, in alignment with the BUILD strategy to enhance competitive capabilities and leverage knowledge and expertise under the corporate governance principles and an efficient management structure.

In terms of sustainability, CRG advances its SUSTAIN mission under the “CRG” strategic framework: Care For People, Reduce Greenhouse Gases, Green Waste & Environment, with the objective of creating long-term value across economic, social, and environmental dimensions. The Company places importance on fair treatment of employees and business partners, promotes diversity and equal employment opportunities, and creates opportunities to enhance the capabilities and quality of life of vulnerable groups, such as persons with disabilities and the elderly, alongside conducting business in accordance with corporate governance principles. Simultaneously, the Company is committed to reducing environmental impact through improved energy efficiency, the use of renewable energy, the reduction of greenhouse gas emissions, and systematic food waste management, including the redistribution of surplus food for social benefit. These approaches support the Company’s goal of stable and sustainable growth, in alignment with the organization’s ESG framework and NET ZERO target.

On behalf of the management team, CRG would like to express its sincere appreciation to all shareholders, customers, business partners, and employees for continued trust and for working together to drive the organization forward with dedication, commitment, and professionalism. The collective efforts of all parties have been a vital force enabling the Company to overcome challenges, advance in line with its defined strategic direction, and achieve stable, strong, and sustainable long-term growth.