CENTEL : 38.25 THB | -0.25 (-0.65%)

In 2024, the restaurant business has continued to grow due to important factors such as increased dining out by consumers, a rise in the number of tourists, and the government’s economic stimulus policies. In addition, in the previous year, many new restaurants were launched, leading to more intense market competition, along with increases in costs and changes in consumer behavior. These challenges require entrepreneurs to cope with and adapt accordingly.

Therefore, the Company has operated its restaurant business with a proactive strategy, emphasizing its image as a leader in the restaurant chain industry with potential, stability, expertise, and unwavering commitment. It remains adaptable to every situation under the Empowering EXCELLENCE, Embracing SUSTAINABILITY Plan, driving organizational growth by focusing on increasing sales through the rapid expansion of new branches—particularly for high-potential brands within the Group—optimizing cost efficiency, and collaborating with business partners to develop new ventures. This includes the launch of two new brands: “NAMA Japanese & Seafood Buffet,” a premium buffet featuring popular Japanese dishes, and “Katsu Midori Sushi,” the No. 1 conveyor belt sushi restaurant from Tokyo, highly popular among tourists and authentic sushi lovers. The Company is confident that these two brands will strengthen its portfolio. Moreover, with a commitment to making each restaurant brand in the Group more than just a dining destination—by delivering a special experience with every meal—the Company and its brands have consistently received awards recognizing their excellence in various aspects.

In terms of sustainability, the Company remains committed to operating its business in line with its vision and core strategies to achieve strong performance while maintaining responsibility toward the community, society, and the environment. It aims to create value for customers, business partners, employees, and communities, driving the organization toward sustainability. In 2024, the Company has placed greater emphasis on several key areas, with a primary goal of contributing to social responsibility, supporting opportunities for people with disabilities, and promoting equality in society through various activities. Additionally, the Company is focused on environmental efforts, including reducing resource consumption, utilizing alternative energy, and implementing projects to minimize food waste caused by the use of raw materials in the food production process.

I would like to express my appreciation to all shareholders, investors, business partners, and customers who have consistently supported our operations and placed their trust in us. I also extend my gratitude to our executives and employees for their dedication and expertise in driving the Company toward its goals and achieving mutual success while upholding the principles of good governance and continuously supporting our operations for the organization’s sustained progress and growth.

Mr. Nath Vongpanich

President