The past year has been a period of sustained growth and resilience for Centara Hotels & Resorts (CHR). Building upon our strong foundation, we have continued to strengthen our presence both domestically and internationally.
Centara's portfolio currently stands at
84
hotels with 18,982 keys
comprising
23
owned and 61 managed properties.
Of these, 51 properties are in operation, while a further 33 hotels remain in the pipeline, underscoring our long-term strategic development goals and commitment to expansion across key destinations and further reinforcing our position in some of the world’s most competitive markets
As we expanded throughout 2025, our operational excellence and brand strength were recognised through numerous prestigious awards. Centara Reserve Samui received accolades from both the DestinAsian Readers' Choice Awards 2025 and the Travel + Leisure Luxury Awards Asia Pacific 2025, alongside Machchafushi Island Resort & Spa Maldives and Roukh Kiri Khaoyai, both of The Centara Collection. Centara Mirage Lagoon Maldives was named Best Family Hotel in the Maldives at the Little Steps Family Travel Awards 2025/2026, while Centara Grand Lagoon Maldives was voted a Favourite Overseas Leisure Hotel at the Conde Nast Traveller Middle East Readers' Choice Awards 2025, a significant milestone for the property which only opened on 1st April 2025.
At the corporate level, our leadership was honoured at the IAA Awards for Listed Companies 2025-winning Outstanding CEO, Best CFO, and Outstanding Investor Relations-reflecting strong governance, financial discipline, and investor confidence.
Environmental, Social, and Governance (ESG) principles remain central to our operations and strategic direction, ensuring that our growth is both responsible and sustainable. In 2025, 42 Centara properties achieved full GSTC certification, demonstrating our dedication to sustainable tourism standards. CENTEL received an AAA rating in the SET ESG Ratings for the second consecutive year, a testament to our comprehensive approach to environmental stewardship, social responsibility, and corporate governance. We also take pride in recognitions from the Tourism Authority of Thailand and the Scholars of Sustenance Foundation, reinforcing our commitment to communities and responsible operations.
Looking ahead, we remain focused on our environmental targets, working diligently to reduce emissions and greenhouse gas emissions per occupied room by 40% by 2029, with net-zero operations by 2050.
As for the restaurant business, despite facing challenges from intense competition, rising operating costs, and rapidly changing consumer behavior, Central Restaurants Group (CRG) remained resilient, will clear growth direction, financial discipline, and prudent risk management. Driven forward by the strategic framework of Grow, Drive, Build, and Sustain in order to strengthen core brands, develop product and menu innovation, and enhance operational efficiency. Over the past year, the “Ootoya” brand was one of our key growth drivers, delivering outstanding performance with sales surpassing 1,000 million Baht, reflecting strong consumer confidence in the brand’s quality and standards. At the same time, CRG continued to elevate and expand its portfolio through the development of new restaurant concepts and expansion into the premium Japanese food segment. This was undertaken alongside the expansion of strategic partnerships, notably through a joint investment with “Miracle Planet Co., Ltd.” to develop the “Lucky Suki” and “Lucky BBQ” brands thus enhancing competitiveness and further strengthening our business structure.
In terms of sustainability, CRG conducts its business under a systematic ESG framework encompassing economic, social, and environmental dimensions. Emphasis is placed on fair treatment of employees and partners, conducting business in accordance with the corporate governance principles, and creating opportunities to enhance the capabilities and quality of life of vulnerable groups, such as persons with disabilities and the elderly. CRG also focuses on the efficient use of resources and energy, reducing environmental impact, and continuously managing food waste to support the organization’s stable and sustainable long-term growth.
I would like to sincerely thank our shareholders, partners, and all members of the Centara family for your trust, professionalism, and continued support as we look ahead with confidence to another successful year.
Mr. Norachit Sinhaseni
Chairman of the Board of Directors