In line with our long-term vision, we expanded our business domestically and internationally. Notably, we introduced COSI Vientiane Nam Phu, marking the brand’s first international property, and expanded our presence in the Maldives with Centara Mirage Lagoon Maldives, part of the spectacular new multi-island destination, The Atollia by Centara Hotels & Resorts. These milestones reflect our commitment to delivering exceptional guest experiences and enhancing our global footprint.

In addition to these exciting new developments, 2024 saw the revitalisation of our flagship properties, including Centara Grand Mirage Beach Resort Pattaya and Centara Karon Resort Phuket, ensuring that our iconic destinations continue to offer world-class hospitality. We also unveiled a bold brand transformation, rebranding ‘Centra by Centara’ as ‘Centara Life’, a move that signifies our dynamic evolution and forward-thinking approach.

Beyond business expansion, ESG (Environmental, Social, and Governance) principles remain integral to our strategy. Sustainability is embedded in our corporate DNA, guiding every aspect of our operations. 39 of our hotels are now Global Sustainable Tourism Council (GSTC) certified, marking significant progress towards our goal of full certification by 2025. Looking ahead, we remain committed to achieving a 40% reduction in CO2 emissions by 2029 and net-zero operations by 2050, ensuring that our future growth is both responsible and sustainable.

As we look forward to 2025, our pipeline remains strong, with plans to introduce up to 10 new hotels across key destinations and emerging markets. Our strategic developments include major upgrades to two of our most iconic properties — Centara Grand Beach Resort & Villas Krabi and Centara Grand Beach Resort & Villas Hua Hin — as well as the rebranding of the Centara Boutique Collection to ‘The Centara Collection’, reinforcing our brand positioning and promise of delivering exceptional hospitality experiences.

I extend my sincere appreciation to our valued shareholders, business partners, and the entire Centara team for your dedication and commitment to excellence. Your passion and hard work continue to be the driving force behind Centara’s success. As we enter another year of exciting possibilities, I am confident that together, we will achieve even greater milestones and make 2025 another year to remember.