Central Restaurants Group Co Ltd (CRG) is one of the leaders in Thailand’s chain restaurant industry, established in 1978 with the intention and vision to respond to Thai customers’ daily needs with quality food products and excellent services. We have devoted ourselves constantly to creating quality products along with ensuring restaurant decor is fresh and modern, and that the ambience befits customer behaviour patterns. CRG is above all committed to operating our business with a customer-oriented strategy, in which building and maintaining good customer relationships is prioritised through customer relationship management (CRM) with our long-established membership scheme.


CRG is thus a franchisee with long expertise and experience of over 40 years in the management of the quick service restaurant (QSR) business, is well accepted by the franchisors, and has a multi-brand portfolio with more then 1,000 outlets nationwide that covers a great variety of food types.