Central Restaurants Group Co Ltd (CRG) is one of the leaders in Thailand’s chain restaurant industry, established in 1978 with the intention and vision to respond to Thai customers’ daily needs with quality food products and excellent services. We have devoted ourselves constantly to creating quality products along with ensuring restaurant decor is fresh and modern, and that the ambience befits customer behaviour patterns. CRG is above all committed to operating our business with a customer-oriented strategy, in which building and maintaining good customer relationships is prioritised through customer relationship management (CRM) with our long-established membership scheme.
FOOD BUSINESS: 16 BRANDS
CRG is thus a franchisee with long expertise and experience of over 40 years in the management of the quick service restaurant (QSR) business, is well accepted by the franchisors, and has a multi-brand portfolio with more then 1,000 outlets nationwide that covers a great variety of food types.
has been ranked the first place in the market donut category in Thailand by Marketeer Research in 2018 and also maintained the highest market share of more than 50 percent over the past 40 years since the first launch in 1978. Resulting from extensive research and consumer analysis, Mister Donut is able to directly respond to consumer demand by creating freshly made donuts from its kitchen branches throughout the country.www.misterdonut.co.th
is one of the largest and most popular Quick Service Restaurant (QSR) brands globally. Founded by Colonel Harland Sanders in 1952 with the commitment to cook and deliver tasty fried chicken menus, KFC has gained acclaim from fried chicken lovers in Thailand for its unique recipe and quality. The first KFC store was established in 1985 at Central Ladprao. The KFC brand in Thailand has ranked No. 1 in QSR ranked by Marketeer Magazine and Brandage.www.kfc.co.th
marked its 20th anniversary milestone in 2018 with the "Living Young" theme fulfill your every moment of happiness at Auntie Anne's. Auntie Anne's Thailand was ranked No. 1 from 52 countries and over 5,000 branches worldwide and also ranked in 8th place by Food Tracker in the snack category in 2018.www.auntieannes.co.th
was created by Mr.Kunio Ichinose from his experience as a chief in the first class in Tokyo. He has an inspiration to create the new innovation of the hot plate. Every menu is served on 260 Celsius all ingredient such as imported pork, chicken, beef, salmon and special sauces originate from Japan. Nowadays, Japanese steak is popular. It has more than 200 branches in Japan and expands 820 branches widely in Korea, China, Singapore, Indonesia, Hong Kong, Phillippine, and Thailand.www.pepperlunchthailand.com
is a chain of ramen shop from Japan. The founder, Chef Yasuji Morizumi, is the first ramen chef in the world to receive the Michelin star. Once crowned the "Best Ramen Chef" by TV Champion, a famous culinary contest in Japan, in 2002.www.facebook.com/ChabutonRamen
Cold Stone Creamery
is an America's leading super premium ice-cream concept. It starts with using the highest quality ingredients and ends with our signature process for preparing your custom creation on frozen granite stone. Currently, Cold Stone Creamery expands worldwide in Canada, China, Indonesia, Korea, Taiwan, Denmark, and the United Arab Emirates.www.coldstone.co.th
is the first Thai authentic cuisine own brand under "Touch of Thai" concept with a variety of 135 menus.
is a Japanese multinational fast food chain and the second-largest chain of beef bowl restaurants. The chain was established in Japan in 1899. Its motto is "Tasty, low-priced, and quick. Yoshinoya has a chain of stores in Japan, The United States, Hong Kong, Cambodia, China, Indonesia, Malaysia, Singapore, Taiwan, and Thailand.www.facebook.com/YoshinoyaThailand
is a premium Japanese food brand under the concept of Japanese Home Cooking Style Restaurant which corresponds with the Company’s operating philosophy of being committed to promoting health through the quality of food and services to benefit customers to the maximum. Ootoya has more than 350 branches in Japan and over 90 overseas branches, such as Thailand, Singapore, Hong Kong, Indonesia, Taiwan, China, and the United States. The Ootoya brand has been ranked 5th by Food Tracker in the Japanese food category in 2018.www.ootoya.co.th
is the most successful tendon restaurant chain in Japan. Once regarded as expensive, Tenya aims to provide our guests with high-quality tendo and tempura at an affordable price. The founder, Mr. Yoshio Iwashita, started this mission in 1989 when he opened its first outlet in Yaesu Underground Mall at Tokyo station.www.facebook.com/TenyaThailand
is the most popular tonkatsu and katsudon chain restaurant in Japan. It is famous for its curry tonkatsu crispy fried pork cutlet rice. With over 300 shops around Japan, it is easily found and recognizable for anyone looking to get a low-priced, nice and filling curry meal.www.facebook.com/KatsuyaThailand
under the concept of “The Best Thai Street Food”, the source of delicious street food. The brand offer a wide array of menus at value prices, providing convenience and timely meals.
It is a homemade-style Sukiyaki restaurant that focuses on value for money which also offers a different Sukiyaki menu by focusing on freshness, cleanliness, good quality, wholesome flavor “just like home”.www.facebook.com/sukihouserestaurant
Gowlune by Dynasty
a Chinese restaurant from the land of dragons, luxurious Cantonese-style restaurant, developed from Dynasty Chinese Restaurant at Centara Grand Hotel, famed for its legendary flavors from meticulously selected raw materials, as well as every attention to detail and cooking process, presented at affordable prices.
It is a healthy salad restaurant available since 2013 with the determined concept to be a good restaurant serving the deliciousness for good health to enable people to consume vegetables from the source of good food with attentiveness from selecting raw materials from organic farms owned by farmers who grow and sell by themselves, without middlemen. All salad menus shall be served with more than 20 kinds of homemade salad dressings or sauces cooked by restaurant for customer’s selection. All of premium raw materials include olive oil, salad oil, cheese and all ingredients, and the customers will be served with more than 200 menus that are not only vegetable salad but also other non-vegetable menus, such as rice dishes, steak, spaghetti, etc., making Factory Salad as a salad restaurant accessible by all generations, all genders and all ages, available for all family members, with quality and affordable price. The Brand’s key customers are health lovers who seek and select good things for themselves, mainly including customers who come with families or friends under a wide range of age between 25 years old and up to 70 - 80 years old. With the collaboration with CRG, Factory Salad is provided of support to gain competitiveness in many areas of the market and ensured to definitely grow by leaps and bounds, and finally become the top in consumer’s mind.www.facebook.com/saladfactoryofthailand/
* Recognized revenue as “Equity Method” for Joint Venture brands and not present number of outlets in operation