Hotel Business
- Centara Life Wisma Hotel Ratchaburi 69 Keys
- Centara Grand Lagoon Maldives 142 Keys
- Centara Villas Phi Phi Island 40 Keys
- Signed 2 hotels management contract in Thailand 159 Keys
- Signed 1 hotel management contract in Nepal 42 Keys
- Signed 1 hotel management contract in Cyprus 220 Keys
- Signed 1 investment contract in Japan 300 Keys
As of 31 December 2025, we own and operate 22 hotels and resorts 6,127 Keys
For managed, we operate 29 hotels and resorts 12,855 Keys
- 16 in Thailand, 4 in Maldives, 1 in Japan and 1 in Dubai. We also have one project in the pipeline, located in Japan.
A total of 84 hotels and resorts in portfolio 18,982 Keys.
- 24 in Thailand, 1 in Laos, 2 in Oman, 1 in Vietnam, and 1 in Qatar. We also have 32 hotels and resorts in the pipeline including in Thailand, Cyprus, Laos, Maldives, Myanmar, Nepal, Qatar, Turkey, and Vietnam.
Food Business
In 2025, the Food Business recorded total revenue of THB 12,982 million, slightly decline from the previous year. As of 31 December 2025, the Food Business operated a total of 1,429 outlets (including joint ventures, excluding Lucky Suki and Lucky BBQ). During the year, the Food Business opened 146 new outlets and closed 91 outlets.
In 2025, the Food Business also expanded its business operations through an investment by Central Restaurants Group in Miracle Planet Co., Ltd. The Company acquired 35,000 ordinary shares from existing shareholders and subscribed to 105,000 newly issued shares, with a total investment of approximately THB 940 million. Following the completion of the transaction, Central Restaurants Group holds 140,000 shares in Miracle Planet Co., Ltd., representing 40% of the total registered shares after the capital increase. Miracle Planet Co., Ltd. operates Suki and BBQ restaurants under the brands Lucky Suki and Lucky BBQ. As of 31 December 2025, the brands operated a total of 42 outlets, comprising 30 Lucky Suki outlets and 12 Lucky BBQ outlets.
In addition, to enhance overall profitability, the Food Business discontinued the operations of three brands in 2025, as follows:
- Tenya - all outlets were closed in September 2025
- Brown Café and Kowlune - all outlets were closed in October 2025
Hotel Business
- COSI Vientiane Nam Phu 95 Keys
- Centara Life Lamai Resort Samui 61 Keys
- Varivana Resort Koh Phangan 39 Keys
- Centara Mirage Lagoon Maldives 145 Keys
- Signs 2 hotels management contract in Thailand 92 Keys
As of 31 December 2024, we own and operate 21 hotels and resorts 5,853 Keys
For managed, we operate 30 hotels and resorts 14,161 Keys
- 16 in Thailand, 3 in Maldives, 1 in Japan and 1 in Dubai. We also have one project in the pipeline, located in the Maldives.
A total of 90 hotels and resorts in portfolio 20,014 Keys.
- 24 in Thailand, 1 in Laos, 3 in Oman, 1 in Vietnam, and 1 in Qatar. We also have 38 hotels and resorts in the pipeline including in Thailand, China, Laos, Maldives, Myanmar, Qatar, Turkey, and Vietnam.
Food Business
For the performance of 2024, the food business had a total revenue of Baht 13,077 million, an increase of Baht 462 million (or a growth of 4%) YoY and total number of branches equals to 1,242 branches (excluding Joint Ventures’ and “The Terrace” under management). CRG permanently closed all branches of the “Aroi Dee” brand on April 30, 2024.
In 2024, CRG expanded its branches by selecting highpotential locations, opened a total of 88 new branches while closing 328 branches (included the merger of the “Arigato” brand with “Mister Donut” in total 206 branches)
Under the management of The Food Selection Group Company Limited, two new restaurant brands have been developed and launched which were NAMA Japanese and Seafood Buffet: A premium Japanese buffet featuring a curated selection of Japan’s most popular dishes – located on the 24th floor of Centara Grand at CentralWorld, the restaurant offers over 280 menu items in a buffet packaget, prices at 999++ and 1,999++. Another brand was Katsu Midori Sushi: a renowned conveyor-sushi restaurant from Tokyo. The restaurant is located on the 3rd floor of CentralWorld, with prices starting from 40 to 180 THB.
Hotel Business
- Centara Grand Hotel Osaka 515 keys
- Centara Ubon 160 keys
- Centara Ayutthaya 224 keys
- Signs 4 hotel management contracts in Vietnam 1,774 keys
- Signs 3 hotel management contracts in Thailand 414 keys
As of 31 December 2023, we own and operate
For managed business, we operate 31 hotels and resorts 15,174 keys
- 16 in Thailand, 2 in Maldives, 1 in Japan and 1 in Dubai. We also have 2 projects in the pipeline at Maldives.
- 16 in Thailand, 2 in Maldives, 1 in Japan and 1 in Dubai. We also have 2 projects in the pipeline at Maldives.
Total portfolio 95 hotels and resorts 21,027 keys
Food Business
In 2023, the company earned revenue totaling 12,615 million Baht, which is a growth of 8.1% or 940 million Baht compared to the prior year. As of December 31, 2023, the company’s total number of branches equals to 1,482 branches. Over the past year, a total of 114 new branches were launched branches and 101 branches were closed.
Under the management of The Food Selection Group Company Limited, “Shinkansen Sushi” achieved another level of success by developing and launching a new food brand called “Nak-La Mookata”, which is an air-conditioned restaurant that opens from 11 a.m. – 2 a.m. at the price starting from 279 Baht, where a trail service at MBK branch, the first branch, was first launched in 2022, and later has launched several new branches. As of 31 December 2023, the brand has a total of six branches operating. On 1 November 2023, the company also launched a new premium Korean restaurant imported directly from Busan, Korea, called Kiani. The first branch is located at Central Plaza Grand Rama 9 and is operated by Central Restaurants Group Company Limited. Currently, there is only one branch of Kiani which is located on the 6th floor of Central Plaza Grand Rama 9. The restaurant also offers delivery service to add more convenience for its customers.
Hotel Business
Open 4 hotels in Thailand
- Centara Riverside Chiang Mai 526 keys keys
- Centara Korat 218 keys
- Centra by Centara Hotel Bangkok Phra Nakhon 180 keys
- Al Hail Waves Hotel Managed by Centara 64 keys
- 19 hotels and resorts: 5,983 keys
16 in Thailand, 2 in Maldives and 1 in Dubai.
We also have 4 projects in the pipeline: 1 in Thailand, 2 in Maldives and 1 in Japan. - For managed business, we operate 31 hotels and resorts: 13,365 keys
25 in Thailand and 3 in Oman, 1 in Vietnam, 1 in Sri Lanka and 1 in Qatar. We also have 38 hotels and resorts in the pipeline including in Thailand, Vietnam, Cambodia, Myanmar, Laos, China, Qatar, Oman, the Maldives, and Turkey
Food Business
- “Shinkanzen Sushi” and “Senma Sushi”. The company held 51% of the shares of The Food Selection Group Co., Ltd which manufactures and sells Japaness food and beverages under the brands in order to add Japanese food brands to CRG portfolio with 44 branches in total as of 31 December 2022.
- “Ramen Kagetsu Arashi”. The company purchased an exclusive right of a top 3 ramen brand from Japan well-known among Thais which is guaranteed for its quality, taste, and service. The company was able to quickly create awareness and opened the first branch on the 4th floor of Siam Square One.
Hotel Business
Opened managed hotel, Centara Mirage Beach Resort Mui Ne, Vietnam 984 keys
Opened Joint Venture hotel, Centara Mirage Beach Resort Dubai 607 keys
Opened the 1st our luxury hotel, Centara Reserve Samui 184 keys
Joint venture with Som Tam Nua
- Signs 1 hotel management contracts in Oman 64 keys
- Signs 1 hotel management contracts in Thailand 224 keys
As of 31 December 2022, we own and operate
we own and operate 19 hotels and resorts in Thailand (16), 2 in the Maldives, and 1 in the UAE. We also have four projects in the pipeline; 1 Centara Grand hotel in Japan, 2 Centara resorts in the Maldives and 1 COSI hotel in Thailand 5,050 keys
For managed business, we operate 27 hotels and resorts in Thailand, Vietnam, Sri Lanka, Oman and Qatar. We also have 35 hotels and resorts in the pipeline including in Thailand, Indonesia, Cambodia, Myanmar, Laos, China, Qatar, the Maldives, Oman, Vietnam and Turkey. 11,443 keys
Hotel Business
Opened 4 managed hotels
Centra by Centara Cha Am Beach Resort Hua Hin 188 keys
COSI Krabi Ao Nang Beach 142 keys
Roukh Kiri Khaoyai 12 keys
Muscat Dunes Hotel, managed by Centara 71 keys
Food Business
Developed Clould Kitchen, GabKitchen by Every Food
Joint Venture with Brown Café, coffee shop
Hotel Business
Opened COSI Pattaya Wong Amat Beach, the second own COSI brand
Food Business
Developed of Aroi Dee Brand, the street fast food with valuable price
Developed of Suki House Brand, the homemade-style suki restaurant with valuable price
Developed of Kowlune Brand, the original and luxurious Chinese restaurant with affordable price from China
Joint Venture with Salad Factory Brand, the salad shop for health
Hotel Business
Opened Cosi Samui chaweng Beach, the first own COSI brand
Obtained leasehold right to operate Centra by Centara Government Complex Hotel & Convention Centre Chaeng Wattana
Hotel Business
Central Plaza Hotel Plc has received a Royal Warrant of Appointment from His Majesty King Bhumibol Adulyadej, the first hotel company in Thailand to receive this honour.
Became an authorised franchisee of Katsuya, the renowned Tonkatsu and Katsudon restaurant.
Hotel Business
Opened the second owned hotel in the Maldives, Centara Ras Fushi Resort & Spa Maldives
Became an authorised franchisee of Tenya, the number 1 tempura and tendon Japanese restaurant from Tokyo.
Food Business
Became an authorised franchisee of Yoshinoya, the authentic Japanese rice bowl restaurant.
Became an authorised franchisee of the well-known premium Japanese home cooking style restaurant, Ootoya.
Hotel Business
Opened Centara Grand Beach Resort Phuket, Karon Beach
Food Business
Being an authorized franchisee of "Chabuton Ramen", the "TV Champion Chef's Japanese Ramen Restaurant", into the Thai market
Being an authorised franchisee of Cold Stone Creamery from the USA
Opened The Terrace Restaurant, a Thai restaurant.
Hotel Business
Opened Centara Grand Mirage Beach Resort Pattaya the first themed hotel in Thailand, a 5-star property on Wong Amat Beach
Opened Centara Grand Island Resort Maldives as being the first overseas property of Centara Hotels & Resorts.
Hotel Business
Set up Centara Hotels & Resorts Leasehold Property Fund (CTARAF)
Hotel Business
Rebranded from Central Hotels & Resorts to Centara Hotels & Resorts
Opened Bangkok Convention Centre at Centara Grand at CentralWorld
Food Business
Being an authorized franchisee of "Pepper Lunch", the new Japanese fast-casual restaurant to Thailand.
Capital paid up the increase of THB 450 mn
Food Business
Entered snack segment in Thailand with the premium soft pretzel brand "Auntie Anne's" from the USA
Hotel Business
Opened iconic jewel on Chaweng Beach, now Centara Grand Beach Resort Samui
Capital paid up the increase of THB 500 mn
Listed on Stock Exchange of Thailand
Hotel Business
Opened Sofitel Central Hua Hin Resort, at present renamed as Centara Grand Beach Resort & Villas Hua Hin.
Food Business
Being an authorized franchisee of KFC, the strong and widely accepted international brand.
Hotel Business
Officially opened Hyatt Central Plaza Bangkok Convention Centre, at present renamed as Centara Grand at Central Plaza Ladprao Bangkok
Food Business
Firstly introduced "Mister Donut" to Thai consumer as a pioneer of Quick Service Restaurant (QSR) business in Thailand.
