Central Restaurants Group Co Ltd (CRG) is one of the leaders in Thailand’s chain restaurant industry, established in 1978
with the intention and vision to respond to Thai customers’ daily needs with quality food products and excellent services. We have devoted ourselves constantly to creating quality products along with ensuring restaurant decor is fresh and modern, and that the ambience befits customer behaviour patterns. CRG is above all committed to operating our business with a customer-oriented strategy, in which building and maintaining good customer relationships is prioritised through customer relationship management (CRM) with our long-established membership scheme.
17
Brands of quick service restaurant (QSR) business
1,414
outlets nationwide covers a great variety of food
Food Portfolio
A total of 17 brands with 1,414 outlets nationwide
Food Business : 17 Brands*
CRG is thus a franchisee with long expertise and experience of over 40 years in the management of the quick service restaurant (QSR) business, is well accepted by the franchisors, and has a multi-brand portfolio including Inhouse and Joint Venture brands with 1,414 outlets nationwide that covers a great variety of food types.
*Excluded Café Amazon Vietnam
A leading donut brand in Thailand that delivers fresh donuts with premium delivery service to hands of customers.
The largest quick service restaurant with global popularity that offers delicious fried chicken menu with a unique identity and superior quality to customers.
The leader of Soft Pretzel in Thailand that has maintain strong brand identity in terms of flavor, texture, freshness, shape, smell, and unique pretzel menu.
The one and only Japanese-style hot plated steak restaurant in Thailand that serves every hot plate dish at a perfect temperature so customers can enjoy the delicious taste of their favorite menus to the very last bite. The restaurant offers a wide range of steak and rice pepper menus delicately crafted from premium quality raw materials imported from the US and Australia served with organic vegetables on the side.
The original Japanese ramen brand guaranteed by TV Champion that offers uniquely delicious flavor of authentic concentrated Japanese soup served with soft and chewy noodles in pale yellow color and tender sliced pork chashu.
A super premium mix-in ice cream with creatively American-style unique flavors made from meticulously selected raw materials combined with creative mix-ins on a frozen granite stone to offer a wide array of customer selection.
An authentic Thai restaurant that allows customers to closely experience Thai culture through various traditional Thai cuisine that has been passed down from one generation to the next for more than 40 years. Each homemade menu is carefully crafted to strengthen the warmth and bond among family members and global community.
The original Japanese beef bowl (gyudon) have history more than 120 years with over 2,200 branches worldwide. Our beef bowl (gyudon) with premium ingredient import from U.S. and we have variety menus with Japanese rice bowl (Donburi). For our standard is “Tasty, cheap and fast”.
A premium Japanese restaurant under the concept of Japanese Home Cooking Style Restaurant that is meticulous in the selection of premium quality raw materials with freshness and authentic Japanese flavor as well as healthy for customers.
No.1 from Japan : original recipe from Tokyo ,serving Tonkatsu with authentic taste. We select best-quality and fresh ingredients. Now available all over Japan with more than 400 branches. Serve the Japanese authentic Tonkatsu, Katsudon and Curry Rice serving exquisite Tonkatsu menu made from fresh and high quality ingredients with high quality at affordable price.
An authentic Chinese restaurant in Cantonese style with secret’s recipe from Hong Kong’s Chef that was developed from the Dynasty restaurant at Centara Grand Hotel.With legendary deliciousness, we selected the best raw materials presented in Hong Kong Style that will let you to get an experience’s taste more closely in original style.We serve a food at affordable price with easy and cozy feeling that you can enjoy everyday!
A healthy salad restaurant that is attentive in selecting premium quality raw materials from the source of safe and healthy food for customers. Apart from salad menus that are creatively crafted and served with homemade salad dressings and sauces, the restaurant offers more than 200 menus that are vegetable salad and non-vegetable menus such as steak, spaghetti, rice dishes, etc., at affordable prices with a wide range of selection for all family members.
Brown Cafe is a unique Japanese dessert restaurant under the concept of “A friendly dessert for your health” that attentive in delivering the warmth and delicacy of each menu to offer the best culinary experience for customers.
A beverage store that combines with Japanese style and the taste is good to Thai people. There are more than 600 stores across the country, established in 2015. The goal is to emphasize creating a store that focuses on both quality and good raw materials at affordable prices. Furthermore, the customer can freedom choose from over 40 beverage menus. We use 100% pure matcha powder, premium quality imported from Japan. In addition, freshly roasted coffee beans in the country to meet the Thai style of drinking coffee. We use automatic machines which are more stable and highly accurate so that every cup shall deliver to customers with high quality and standards as a message of appreciation for every glass of drink.
Authentic Isaan-style restaurant, SomtamNua brand was founded with love and passion for Isaan cooking. We serve delicious and clean food in a friendly atmosphere. It was established since 2000 and we still adhere to what we do to maintain the standards and that’s why our taste and quality never change.
The beginning from opening a small Japanese sushi restaurant in the Thammasat University’s area and Rangsit, based on the concept of encouraging customers to eat Japanese food and good quality sushi with a variety of menus, clean and standard price. As a result, Shinkansen Sushi gains more attention and trust from the customers until becoming a brand of Japanese sushi food that many people know very well.
Korean cuisine originated from Busan" delivers authentic recipes sourced directly from a renowned restaurant with over 30 years of history in Busan, South Korea. Utilizing traditional methods, they produce sauces using imported fruits, resulting in rich aromas and intense flavors. Additionally, they use premium-grade ingredients, ensuring the highest quality in their dishes.