which was founded in 1980. Initially, the company operated under the brand name of Central Hotels & Resorts until rebranding as Centara Hotels & Resorts in 2007. The company is a division of Thailand's largest retail conglomerate, Central Group, which is owned by the Chirathivat family. The Company has received a Royal Warrant of Appointment from His Majesty King Bhumibol Adulyadej, the first hotel company in Thailand to receive this honour.
Centara Hotels & Resorts has in recent years pursued an asset-light expansion strategy through acquiring management contracts from other property owners in Thailand and overseas. The company also acquires ownership of other properties when suitable opportunities arise. Currently, Centara Hotels & Resorts has more than 80 hotels in a portfolio both in operation and pipeline in 14 countries: Thailand, Vietnam, Indonesia, Laos, Cambodia, Sri Lanka, Maldives, China, Qatar, Oman, UAE, Turkey, Japan and Myanmar.