TH
Centara Hotels & Resorts is a leading Thailand-based hotel chain, which is owned by Central Plaza Hotel Public Company Limited

"CENTEL" or "The company"

which was founded in 1980. Initially, the company operated under the brand name of Central Hotels & Resorts until rebranding as Centara Hotels & Resorts in 2007. The company is a division of Thailand's largest retail conglomerate, Central Group, which is owned by the Chirathivat family. The Company has received a Royal Warrant of Appointment from His Majesty King Bhumibol Adulyadej, the first hotel company in Thailand to receive this honour.

Centara Hotels & Resorts has in recent years pursued an asset-light expansion strategy through acquiring management contracts from other property owners in Thailand and overseas. The company also acquires ownership of other properties when suitable opportunities arise. Currently, Centara Hotels & Resorts has more than 90 hotels in a portfolio both in operation and pipeline in 14 countries: Thailand, Vietnam, Indonesia, Laos, Cambodia, Sri Lanka, Maldives, China, Qatar, Oman, UAE, Turkey, Japan and Myanmar.

Asia
  • Turkey
  • Maldives
  • Thailand
  • Cambodia
  • China
  • Indonesia
  • Laos
  • Vietnam
  • Myanmar
Middle East
  • Qatar
  • United Arab Emirates

Centara Hotels & Resorts has a portfolio

70
hotels are managed
23
hotels are owned
51
hotels under operation
As of September 2023, in Total 93 properties (operation and pipeline)

Central restaurant Group has a portfolio

10
brands are franchised
5
brands are owned
5
brand is Joint Venture
Total 1,602 outlets as of September 2023

In addition, the company runs a food business under its subsidiary company, Central Restaurant Group Co., Ltd. (CRG). CRG is one of the leaders in Thailand's chain restaurant industry, established in 1978 with the intention and vision to respond to Thai customers' daily needs with quality food products and excellent services. We have devoted ourselves constantly to creating quality products along with ensuring restaurant decor is fresh and modern, and that the ambience befits customer behaviour patterns.

The company is thus a franchisee with long expertise and experience of over 40 years in the management of the quick service restaurant (QSR) business, is well accepted by the franchisors, and has a multi-brand portfolio that covers a great variety of food types more then 1,600 outlets nationwide.