Hotel Business


To be the leading global hospitality group of Thai origin.

To provide locally-relevant, Thai-inspired experiences in each of our global destinations, delighting guests through a blend of innovation, authentic family values and the unique passion of Centara’s people, whilst maintaining a commitment to sustainability.
Business Operation Goal
The hotel business has established a business growth strategy to allow Centara Hotels and Resorts to take on a prominent role in the region under the business framework as follows - expanding the current investment portfolio to double, pioneering and seeking new business opportunities and building important infrastructure.

Food Business


To be the #1 restaurant business in Thailand in the hearts of our consumers, leading with innovations and delivering value-for-money for all occasions

To deliver delicious and affordable meals to all our customers and always providing our service warmly from our hearts. We strive to create product innovations and store experiences that respond to our customer’s ever-evolving lifestyles in order to provide a truly memorable dining experience. All this in support of, and serving as CRG’s long-term commitment to the community around us and our unwavering commitment to sustainable growth.
Business Operation Goal

CRG strives to achieve its goal of becoming a leader in food business by delivering delicious menus with sincere service to all customers at valuable prices and continuously creating innovation to better satisfy the modern consumer lifestyle in hope to bring the best customer experience and drive sustainable business growth which in turn will enable the company to meet its business goal. Throughout the year 2020, the company continuously added new products such as wholewheat donuts and ready-to-eat menus for delivery like Chabutong gyoza, including offering promotions for customers ordering meals using online platforms of our business alliances which enable more convenience for the customers during COVID-19 situation.

Additionally, the company is planning to add more branches to the existing brand covering all regions nationwide with aim to enlarge customer base and offer more choices for the customers in Bangkok and Municipality as well as other provincial areas. Our goal is to maintain high product quality standard and consistent new product development. The company also plans to add new brands into its Portfolio to address the diverse consumer requirements and at the same time seek new sales channels to expand its customer base and generate higher revenue and profits in the future.

Corporate Value - "I C.A.R.E."

As one of the companies of the Central Group, we adhere to the principles of organisational culture creation, expressing how the business operates in harmony with employees, customers, business partners and communities under the I-CARE concept that is integrated with business practices as follows.



creating and implementing new ideas - because we care about us. This covers all occasions and challenges for more efficiency in work.



caring for the customers - because we pay attention, we therefore strive to develop services to standards of excellence by focusing on and paying careful attention to customers.



advances both business groups - because we pay attention, we therefore respect the values and our differences to be able to work together as a team to advance the entire business group.



reliability - because we care for fellow employees, partners and society for sustainable development.



aiming to maintain ethics - because we care. We aim to apply ethics in business.