Hotel Business


To be the leading global hospitality group of Thai origin.

To provide locally-relevant, Thai-inspired experiences in each of our global destinations, delighting guests through a blend of innovation, authentic family values and the unique passion of Centara's people, whilst maintaining a commitment to sustainability.
Business Operation Goal
The hotel business has established a business growth strategy to allow Centara Hotels and Resorts to take on a prominent role in the region under the business framework as follows - expanding the current investment portfolio to double, pioneering and seeking new business opportunities and building important infrastructure.

Food Business


To be the #1 restaurant business in Thailand in the hearts of our consumers, leading with innovations and delivering value-for-money for all occasions

To deliver delicious and affordable meals to all our customers and always providing our service warmly from our hearts. We strive to create product innovations and store experiences that respond to our customer's ever-evolving lifestyles in order to provide a truly memorable dining experience. All this in support of, and serving as CRG's long-term commitment to the community around us and our unwavering commitment to sustainable growth.
Business Operation Goal
The food business has established a business growth strategy in moving forward to become the King of Restaurants with a strategy to expand branches in the country and overseas, as well as develop a central kitchen system to support growth, control costs and quality of food.

Corporate Value - "I C.A.R.E."

As one of the companies of the Central Group, we adhere to the principles of organisational culture creation, expressing how the business operates in harmony with employees, customers, business partners and communities under the I-CARE concept that is integrated with business practices as follows.



creating and implementing new ideas - because we care about us. This covers all occasions and challenges for more efficiency in work.



caring for the customers - because we pay attention, we therefore strive to develop services to standards of excellence by focusing on and paying careful attention to customers.



advances both business groups - because we pay attention, we therefore respect the values and our differences to be able to work together as a team to advance the entire business group.



reliability - because we care for fellow employees, partners and society for sustainable development.



aiming to maintain ethics - because we care. We aim to apply ethics in business.