To be the leading global hospitality group of Thai origin.
To be the #1 restaurant business in Thailand in the hearts of our consumers, leading with innovations and delivering value-for-money for all occasions
The company strives to achieve its goal of becoming the leader in food business by delivering delicious menus with sincere services to all customers at valuable prices and continuously creating innovations to better satisfy the modern consumer lifestyle in hope of delivering the best customer experience and driving sustainable business growth, which in turn will enable the company to meet its business goals. Throughout 2021, the company has made several new improvements on its restaurants to respond to the New Normal lifestyle of customers including introducing MD/AA container restaurants, 24-hour KFC stores, hybrid cloud Japanese-branded stores, cloud kitchen of Thai Cuisine, new sales method via fast-growing delivery platforms and applications, and a new restaurant brand “Som Tam Nua” in the company’s portfolio to meet various needs of consumers
In addition, many restaurant brands have started to develop sub-brands or virtual brands as well as ready to-eat food. For example, Ootoya has opened a dessert shop, Oty dessert cafe.
The company plans to expand the branches of its existing restaurant brands across Thailand in order to expand the customer base and to provide an alternative for customers in Bangkok metropolitan area and other provinces by focusing on maintaining a high standard of products and continuously developing new products. Furthermore, the company plans to expand its business through new sales channels in order to expand the customer base and create opportunities to generate higher income and profit in the future.