To be the leading global hospitality group of Thai origin.
To be the #1 restaurant business in Thailand in the hearts of our consumers, leading with innovations and delivering value-for-money for all occasions
CRG strives to achieve its goal of becoming a leader in food business by delivering delicious menus with sincere service to all customers at valuable prices and continuously creating innovation to better satisfy the modern consumer lifestyle in hope to bring the best customer experience and drive sustainable business growth which in turn will enable the company to meet its business goal. Throughout the year 2020, the company continuously added new products such as wholewheat donuts and ready-to-eat menus for delivery like Chabutong gyoza, including offering promotions for customers ordering meals using online platforms of our business alliances which enable more convenience for the customers during COVID-19 situation.
Additionally, the company is planning to add more branches to the existing brand covering all regions nationwide with aim to enlarge customer base and offer more choices for the customers in Bangkok and Municipality as well as other provincial areas. Our goal is to maintain high product quality standard and consistent new product development. The company also plans to add new brands into its Portfolio to address the diverse consumer requirements and at the same time seek new sales channels to expand its customer base and generate higher revenue and profits in the future.